When travel restrictions are lifted, Southern Oregon can expect to welcome more than 2 million visitors whose primary purpose is to enjoy the beauty and wonders of our Valley – Crater Lake, rafting, fishing, Shakespeare, hiking, music and more. What if we could make our wine country the main reason for their visit? RVV’s marketing programs aim to do just that, by Making a vacation to Southern Oregon’s Rogue Valley synonymous with a wine vacation.


Partnering closely with local and regional travel, tourism and hospitality partners, plus our own stand-alone programs, we connect all the great adventures of this region with an unparalleled Rogue Valley wine experience.


Think of it as wine with everything!


Learn more about Rogue Valley Vintners membership

Consumer Website

To inspire wine loving travelers to visit, our consumer facing website offers all the tools needed to plan their wine country getaway, such as an interactive map, where to stay, wine country itineraries, hikes, culture tips and more. We feature member wineries with photos and descriptions; and our winery members have real-time access to update their own information, including events calendar, current releases, hours and more.

Social Media

We’re continuously building a fanbase of Rogue Valley Wine Country prospects and enthusiasts that we regularly engage with and inspire to visit our destination. Our active social media campaign features member wineries and everything the Valley has to offer to accompany their wines. Follow us on Facebook at Rogue Valley Wine Country and @RogueValleyWineCountry on Instagram.

Rogue Valley Wine Country Map

Featuring RVV member wineries plus other things to see, eat and do in our wine country. The map is continuously stocked at Rogue Valley Medford Airport, welcome centers, hotels and attractions throughout the region.

Rogue Valley Wine Country eNewsletter & Blog Posts

Quarterly newsletters and blog posts began in fourth quarter 2020 reaching Rogue Valley wine fans with stories on events, wine country experiences, where to stay, eat and hike, bike and more. Quarterly Articles are posted on as well as distributed regularly via email and on social media.

Events & Promotions

Rogue Valley Vintners is excited to be planning a series of events for 2022 that highlight the growing wine and culinary scene in Southern Oregon’s Rogue Valley. Keep an eye on our social media posts @roguevalleywinecountry on Facebook and Instagram for more information. Sign up for our Newsletter to stay in touch with up-to-date information about wine with everything events in the Rogue Valley.

Public Relations, Industry Communications & Support

Rogue Valley Vintners is developing stories, wine country itineraries and is establishing our presence with media outlets. In collaboration with our state and local tourism and marketing partners, we are focused on bringing wine media to the region. As a member of the Oregon Winegrowers Association and Oregon Wine Board, RVV members will benefit from state and national advocacy, marketing and information briefs that affect the Oregon wine industry.


When the wildfires destroyed homes and left families with little but the ashes that represented what once was the place from where their memories were made, 24 RVV member and non-member wineries and 7 community sponsors stepped up. In only three weeks, Rogue Valley Wine Country Cares raised nearly $59,000 of which 100% went to 16 winery and vineyard workers who lost their homes, helping them afford more stable housing for their families.

Visit our Join RVV to learn more about membership in Rogue Valley Vintners


With distinctively crafted wines from vineyards among the best in the world, we are a community of accessible, craft-driven winegrowers fueled by the awe of our wild and scenic valley, who invite explorers, makers and inspiration-seekers to discover and connect with the natural wonders of Oregon’s Rogue Valley.

Rogue Valley Vintners is a non-profit organization of wine producers, growers, and community partners with a shared mission to promote Oregon’s Rogue Valley as a premiere wine region and travel destination.

Visit our Join RVV to learn more about membership in Rogue Valley Vintners


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